Social Media, Business branding and Latin American behaviors

Social media continues to evolve as a means for people and businesses to communicate, engage and connect. To better understand how to leverage social media behaviours, one has to understand how these social networks are engaging consumers – including Canadian Hispanic’s. Our upcoming seminar is ideal for large and small businesses interested in learning and applying social media principals to properly engage Canadians.

THCC brings you two social media experts that will share their knowledge and strategies on how to succeed in leveraging social media within your company.
Join us on April 17, 2012 and let's talk Social Media!
The two main topics of discussion in this seminar will be:

• The social media behavior in Latin expats and Hispanics in Canada.
• Developing an effective online Brand using social media tools. –for businesses and professionals

Speakers:

Giuseppina (Pina) Russo - A Cross-Cultural Digital Strategist, author blogger and speaker who has a deep passion for exploring how culture and consumer behavior are affecting the way we communicate, work and play.
She specializes in helping organizations align their digital media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders.

Cher Jones - As an accomplished corporate communications and PR professional with 15 years of experience, she has worked with several leading Canadian companies and for one of the largest municipal governments in Canada. 
Through her company Socially Active, she provides fun and highly engaging corporate social media training workshops, classes, talks and keynotes. Cher helps businesses and organizations educate their employees with the knowledge needed to participate responsibly, effectively and strategically online.

Refreshments will be provided

Cost : $40 Members; $60 Non members