The Globe and Mail: Targeting Canada’s ‘invisible’ Hispanic community
When there’s a gold rush on, smart people look for silver.
In the last few years, Canadian marketers have been retooling their organizations to target newcomers to the country. Ethnic media are bursting with ads targeting Chinese, Filipino and South Asian immigrants. (Or at least as bursting as media outlets are these days.) But there’s another group of newcomers, all but unknown and ignored, that some people believe present a sweet opportunity to savvy companies willing to learn another language: Hispanic-Canadians.
Reference: The Globe and Mail